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Product-Market Fit Survey

Understand product dependency, core value, customer alternatives, and the segments showing strongest fit.

12 questions
5 minute completion
Starter schema

Preview

Interact with the actual form experience before opening the template in Formspace. Responses entered here are not saved.

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What's included

A quick static summary of the main sections and fields, so visitors can scan the structure before opening the full template.

Usage context

Tell us how the product fits into your work.

4 questions
Includes:

Which best describes your role?, How long have you used the product?, How often do you use it?, What is the main job you use it for?.

DropdownDropdownDropdownLong answer

Core value

Consider the product as it works today.

4 questions
Includes:

How would you feel if you could no longer use the product?, Rank the benefits you value most, How important is each outcome?, What makes the product especially valuable to you?.

Single choiceRankingMatrix fieldsLong answer

Alternatives and improvements

Tell us what you would do instead and what would strengthen the fit.

4 questions
Includes:

What would you use as an alternative?, What is the main thing holding the product back for you?, Would you consider a short follow-up research interview?, Email for the research team.

Long answerLong answerYes / noShort text

How to use this template

When to use it

Use this template when you need a structured feedback workflow for SaaS, Technology, Startups teams. It works best when the response needs enough context for a reviewer to take the next step without sending several follow-up messages.

How to customize it

  • Replace generic labels with language your respondents already use.
  • Move optional questions later in the form so the first page stays easy to complete.
  • Add internal routing notes or tags if different team members handle different response types.
  • Pair scores with one focused follow-up question so your team understands the reason behind the rating.
  • Use ranking questions when priorities matter more than selecting every applicable option.

Example questions

Scan the questions and field types included in the template at a glance.

Dropdown

Which best describes your role?

Dropdown

How long have you used the product?

Dropdown

How often do you use it?

Long answer

What is the main job you use it for?

Single choice

How would you feel if you could no longer use the product?

Ranking

Rank the benefits you value most

Matrix fields

How important is each outcome?

Long answer

What makes the product especially valuable to you?

Long answer

What would you use as an alternative?

Questions about this template

What is the product-market fit survey template for?

A practical product-market fit survey that pairs the core dependency question with usage context and conditional qualitative follow-up. It is a good fit for SaaS, Technology, Startups teams that need a structured feedback workflow.

Can I customize this product-market fit survey template?

Yes. Open it in Formspace to edit questions, pages, logic, branding, publishing settings, notifications, and response handling before sharing it.

What questions are included?

The template includes 12 questions across 3 sections. Example questions include: Which best describes your role?; How long have you used the product?; How often do you use it?; What is the main job you use it for?