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Feedback

Customer Feedback Survey

Measure satisfaction across the journey, uncover friction, and turn open-ended feedback into structured priorities.

14 questions
5 minute completion
Starter schema

Preview

Interact with the actual form experience before opening the template in Formspace. Responses entered here are not saved.

Interactive preview loads automatically when this section scrolls into view.

What's included

A quick static summary of the main sections and fields, so visitors can scan the structure before opening the full template.

💬 About you

A little context helps us interpret the feedback correctly.

5 questions
Includes:

Your name, Email address, What best describes you?, How long have you used the product?, plus 1 more.

Short textShort textDropdownDropdown

🧭 Journey review

Rate the parts of the experience that matter most.

3 questions
Includes:

How satisfied are you overall?, How likely are you to recommend us to a colleague?, Rate each part of the journey.

RatingRatingMatrix fields

🚀 Improvement ideas

Tell us what deserves immediate attention and what is already working well.

6 questions
Includes:

Rank the areas you would improve first, Where are we delivering the most value right now?, What is working especially well?, What felt confusing, slow, or frustrating?, plus 2 more.

RankingMultiple choiceLong answerLong answer

How to use this template

When to use it

Use this template when you need a structured feedback workflow for SaaS, Ecommerce, Agencies teams. It works best when the response needs enough context for a reviewer to take the next step without sending several follow-up messages.

How to customize it

  • Replace generic labels with language your respondents already use.
  • Move optional questions later in the form so the first page stays easy to complete.
  • Add internal routing notes or tags if different team members handle different response types.
  • Pair scores with one focused follow-up question so your team understands the reason behind the rating.
  • Use ranking questions when priorities matter more than selecting every applicable option.

Example questions

These visible question examples help you evaluate the template before opening the interactive preview.

Short text

Your name

Short text

Email address

Dropdown

What best describes you?

Dropdown

How long have you used the product?

Tags

Which areas do you use most?

Rating

How satisfied are you overall?

Rating

How likely are you to recommend us to a colleague?

Matrix fields

Rate each part of the journey

Ranking

Rank the areas you would improve first

Questions about this template

What is the customer feedback survey template for?

A richer post-purchase or post-service feedback survey that blends sentiment, journey scoring, ranking, and follow-up intent. It is a good fit for SaaS, Ecommerce, Agencies teams that need a structured feedback workflow.

Can I customize this customer feedback survey template?

Yes. Open it in Formspace to edit questions, pages, logic, branding, publishing settings, notifications, and response handling before sharing it.

What questions are included?

The template includes 14 questions across 3 sections. Example questions include: Your name; Email address; What best describes you?; How long have you used the product?